This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in custom assembly and retail sales of computers and computer peripheral equipment. These establishments may also sell computer software and computer furniture and perform incidental repair work.

Cross-References. Establishments primarily engaged in--

Retailing a general line of new electronic products or specializing in retailing a single line of consumer-type electronic products (except computers)--are classified in U.S. Census Bureau NAICS-based industry 4431124, Other Radio, Television, and Electronics Stores;

Retailing computers and software via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;

Repairing computers--are classified in U.S. Census Bureau NAICS-based industry 8112123, Computer Repair and Maintenance;

Retailing used computers, computer software, video games, and handheld electronic games--are classified in U.S. Census Bureau NAICS-based industry 4533102, Second-Hand Stores, except Pawn Shops;

Retailing new electronic toys, such as video games and handheld electronic games--are classified in U.S. Census Bureau NAICS-based industry 4511201, Hobby, Toy, and Game Stores; and

Retailing new office equipment, office furniture, and office supplies in combination with retailing new computers, computer peripherals, and prepackaged software--are classified in Industry 453210, Office Supplies and Stationery Stores.