This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
Cross-References. Establishments primarily engaged in--
Retailing gifts and novelties via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;Retailing stationery--are classified in Industry 453210, Office Supplies and Stationery Stores; andRetailing used curios and novelties--are classified in Industry 453310, Used Merchandise Stores.