This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in retailing specialized merchandise via the Internet.

Cross-References. Establishments primarily engaged in--

Retailing merchandise through television home shopping--are classified in U.S. Census Bureau NAICS-based industry 4541133, Television Order, Home Shopping;

Retailing computer hardware and software using catalogs, through mail-order houses, not affiliated with a store location--are classified in U.S. Census Bureau NAICS-based industry 45411321, Mail-order Houses, Computer Hardware and Software;

Retailing pharmaceuticals using catalogs, through mail-order houses, not affiliated with a store location--are classified in U.S. Census Bureau NAICS-based industry 45411322, Mail-order Pharmacies; and

Retailing specialized merchandise (except pharmaceuticals and computer hardware and software) using catalogs, through mail-order houses, not affiliated with a store location--are classified in U.S. Census Bureau NAICS-based industry 45411323, Mail-order Houses, Other Specialized Merchandise.