This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in retailing household appliances, furniture, floor coverings, draperies, curtains, china, glassware, kitchen utensils, cutlery, housewares, brooms and brushes, lamps, mirrors, pictures, window shades and blinds, radios, televisions, consumer electronics, and other home furnishings via direct selling, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Cross-References. Establishments primarily engaged in--

Direct selling of books, periodicals, videos and compact discs--are classified in U.S. Census Bureau NAICS-based industry 4543902, Direct Selling, Books, Periodicals, Videos, and Compact Discs; and

Direct selling of stationery, cosmetics, and other merchandise not provided for elsewhere; freezer and locker meat provisioners are included here--are classified in U.S. Census Bureau NAICS-based industry 4543903, Direct Selling, Other Merchandise.