This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in retailing new goods in general merchandise stores (except variety stores). These establishments retail a general line of new merchandise, such as apparel, automotive parts, dry goods, hardware, groceries, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating.

Cross-References. Establishments primarily engaged in--

• Retailing automotive parts and accessories--are classified in Industry 441310, Automotive Parts and Accessories Stores;
• Retailing from a department store with 50 employees or more--are classified in U.S. Industry 452111, Department Stores (except Discount Department Stores);
• Retailing general lines of merchandise via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers;
• Retailing general merchandise in membership warehouse clubs--ar e classified in U.S. Census Bureau NAICS-based industry 4529101, Warehouse Clubs; and
• Retailing groceries--are classified in Industry Group 4451, Grocery Stores.