This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in retailing a wide range of merchandise, such as home furnishings; appliances; household linens and dry goods; apparel; and home electronics via the Internet.

Cross-References. Establishments primarily engaged in--

• Retailing merchandise through television home shopping--are classified in U.S. Census Bureau NAICS-based industry 4541133, Television Order, Home Shopping;
• Providing telemarketing services on a contract or fee basis for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
• Retailing a variety of merchandise using catalogs, through mail-order houses, not affiliated with a store location--are classified in U.S. Census Bureau NAICS-based industry 4541131, Mail-order Houses, General Merchandise; and
• Retailing a specialized line of merchandise via the Internet--are classified in U.S. Census Bureau N AICS-based industry 4541112,Electronic Shopping, Specialized Merchandise.