This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in retailing specialized merchandise other than pharmaceuticals and computer hardware and software, such as coins, collectors' items, craft supplies, grocery items, jewelry, magazines, prerecorded tapes, compact discs, records, seeds, and silverware via the Internet.

Cross-References. Establishments primarily engaged in--

• Retailing merchandise through television home shopping--are classified in U.S. Census Bureau NAICS-based industry 4541133, Television Order, Home Shopping; and
• Retailing specialized merchandise (except pharmaceuticals and computer hardware and software) using catalogs, through mail-order houses, not affiliated with a store location--are classified in U.S. Census Bureau NAICS-based industry 45411323, Mail-order Houses, Other Specialized Merchandise.