This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in retailing books, periodicals, videos, and compact discs (CDs) via direct selling, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Cross-References. Establishments primarily engaged in--

• Direct selling of household appliances, furniture, home furnishings, housewares, televisions, radios, and consumer electronics--are classified in U.S. Census Bureau NAICS-based industry 4543901, Direct Selling, Furniture, Home Furnishings, Electronics, & Appliances; and
• Direct selling of stationery, cosmetics, newspapers, and other merchandise not provided for elsewhere; freezer and locker meat provisioners are included here--are classified in U.S. Census Bureau NAICS-based industry 4543903, Direct Selling, Other Merchandise.