This U.S. Census Bureau NAICS-based industry comprises establishments of independent representatives primarily engaged in selling broadcast media (radio/TV) time for media owners. These establishments are contracted by the broadcast media companies and are independent of the broadcast media company.

Cross-References. Establishments primarily engaged in--

• Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies;
• Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and
• Selling media space for publishers (print, Internet) as independent representatives--are classified in U.S. Census Bureau NAICS-based industry 5418402, Publisher's Advertising Representatives.