This U.S. Census Bureau NAICS-based industry comprises establishments of independent representatives primarily engaged in selling media (newspaper, magazine, internet, and other publications) time or space for media owners. These establishments contract with magazine companies, etc. and are not owned by the media company.
Cross-References. Establishments primarily engaged in--
- Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies;
- Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies; and
- Selling broadcast media (radio/tv) time for media owners as independent representatives--are classified in U.S. Census Bureau NAICS-based industry 5418401, Radio and Television Advertising Representatives.