This U.S. Census Bureau NAICS-based industry comprises establishments primarily engaged in providing other advertising services not specifically provided for elsewhere.

Cross-References. Establishments primarily engaged in--

• Creating advertising campaigns and placing such advertising in newspapers, television, or other media--are classified in 54181000, Advertising Agencies;
• Selling broadcast media (radio/tv) time for media owners--are classified in 54184010, Radio and Television Advertising representatives;
• Selling time or space to advertisers or advertising agencies for newspapers, magazines, and other publications--are classified in 54184020, Publishers' Advertising Representatives;
• Providing public display advertising services (except aerial)--are classified in 54185000, Display Advertising;
• Creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution--are classified in 54186000, Direct Mail Advertising;
• Preparing advertising materials or specialties for mailing or other direct distribution; these establishments may also compile, maintain, sell, and rent mailing lists--are classified in 54186000, Direct Mail Advertising;
• Providing direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples--are classified in 54187000, Advertising Material Distribution Services;
• Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in 54183000, Media Buying Agencies; and
• Designing and implementing public relations campaigns--are classified in 54182000, Public Relations Agencies.