******************************************************************************* ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES SUMMARY - DECEMBER 2010 ******************************************************************************* The U.S. Census Bureau announced today that advance estimates of U.S. retail and food services sales for December, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $380.9 billion, an increase of 0.6 percent (±0.5%) from the previous month, and 7.9 percent (±0.7%) above December 2009. Total sales for the 12 months of 2010 were up 6.6 percent (±0.4%) from 2009. Total sales for the October through December 2010 period were up 7.8 percent (±0.5%) from the same period a year ago. The October to November 2010 percent change was unrevised from +0.8 percent (±0.2%). Retail trade sales were up 0.7 percent (±0.5%) from November 2010, and 8.2 percent (±0.7%) above last year. Nonstore retailers sales were up 15.0 percent (±3.1%) from December 2009 and auto and other motor vehicle dealers sales were up 14.7 percent (±2.3%) from last year. The scheduled release dates for 2011 are as follows: January 14, February 15, March 11, April 13, May 12, June 14, July 14, August 12, September 14, October 14, November 15, December 13. The advance estimates are based on a subsample of the Census Bureau’s full retail and food services sample. A stratified random sampling method is used to select approximately 5,000 retail and food services firms whose sales are then weighted and benchmarked to represent the complete universe of over three million retail and food services firms. Responding firms account for approximately 65% of the MARTS dollar volume estimate. For an explanation of the measures of sampling variability included in this report, please see the Reliability of Estimates section on the last page of this publication. * The 90 percent confidence interval includes zero. The Census Bureau does not have sufficient statistical evidence to conclude that the actual change is different than zero. The Advance Monthly Sales for Retail and Food Services for January is scheduled to be released February 15, 2011 at 8:30 a.m. EST. TABLE 1A. ESTIMATED MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--December 2010 Estimates adjusted for seasonal variations and holiday and trading-day differences, but not for price changes. (Total sales estimates are shown in millions of dollars and are based on data from the Advance Monthly Retail Trade Survey, Monthly Retail Trade Survey, and administrative records.)(2) (In Millions of dollars) 2010 2010 2010 2009 2009 NAICS(1) Kind of Business Dec(3) Nov Oct Dec Nov Code (a) (p) (r) (r) (r) Retail & food services, total.................... 380,869 378,578 375,460 352,888 352,231 Total (excl. motor vehicle & parts)............ 312,789 311,207 308,196 293,258 292,619 Retail ....................................... 340,675 338,472 335,571 314,733 313,851 GAFO(4).......................................... (*) 97,319 96,373 93,369 92,765 441 Motor vehicle & parts dealers.................... 68,080 67,371 67,264 59,630 59,612 4411,4412 Auto & other motor veh. dealers................. 61,335 60,667 60,585 53,473 53,480 442 Furniture & home furnishings stores.............. 7,647 7,568 7,573 7,539 7,466 443 Electronics & appliance stores.................... 8,441 8,495 8,600 8,288 8,525 44311,13 Appl., T.V. & camera........................... (*) 6,561 6,640 6,556 6,790 44312 Computer & software stores...................... (*) 1,934 1,960 1,732 1,735 444 Building material & garden eq. & supplies dealers 25,224 24,734 25,003 22,298 22,247 4441 Building mat. & supplies dealers................ (*) 19,676 19,701 18,750 18,871 445 Food & beverage stores........................... 49,669 49,951 49,656 48,381 48,574 4451 Grocery stores.................................. 44,295 44,521 44,245 43,149 43,328 4453 Beer, wine & liquor stores...................... (*) 3,530 3,532 3,387 3,366 446 Health & personal care stores.................... 22,803 22,445 22,378 21,402 21,536 44611 Pharmacies & drug stores........................ (*) 18,900 18,756 18,338 18,399 447 Gasoline stations................................ 38,717 38,125 36,726 35,109 35,018 448 Clothing & clothing accessories stores........... 18,682 18,719 18,346 17,397 17,395 44811 Men's clothing stores........................... (*) (S) (S) (S) (S) 44812 Women's clothing stores......................... (*) 3,146 3,104 2,928 2,988 4482 Shoe stores..................................... (*) 2,352 2,316 2,225 2,184 451 Sporting goods, hobby, book & music stores....... 7,583 7,552 7,449 7,077 6,840 452 General merchandise stores....................... 51,365 51,727 51,172 49,953 49,428 4521 Department stores (ex. L.D.).................... 15,420 15,725 15,290 15,621 15,500 4521 Department stores (incl. L.D.)(5)............... (*) (NA) (NA) (NA) (NA) 4529 Other general merchandise stores................ (*) 36,002 35,882 34,332 33,928 45291 Warehouse clubs & supercenters................. (*) 31,562 31,451 30,256 29,843 45299 All other gen. merchandise stores.............. (*) 4,440 4,431 4,076 4,085 453 Miscellaneous store retailers.................... 10,122 10,253 10,460 9,531 9,469 454 Nonstore retailers............................... 32,342 31,532 30,944 28,128 27,741 4541 Electronic shopping & mail-order houses......... (*) 24,025 23,635 20,931 20,644 722 Food services & drinking places.................. 40,194 40,106 39,889 38,155 38,380 (*) Advance estimates are not available for this kind of business. (NA) Not available (S) Suppressed (a) Advance estimate (p) Preliminary estimate (r) Revised estimate (1) For a full description of the NAICS codes used in this table, see http://www.census.gov/eos/www/naics (2) Estimates are concurrently adjusted for seasonal variation and for holiday and trading day differences, but not for price changes. Concurrent seasonal adjustment uses all available unadjusted estimates as input to the X-12 ARIMA program. The factors derived from the program are used in calculating all seasonally adjusted estimates shown in this table. Year-to-date seasonally adjusted sales estimates are not tabulated. Adjustment factors and explanatory material can be found on the Internet at http://www.census.gov/retail (3) Advance estimates are based on early reports obtained from a small sample of firms selected from the larger Monthly Retail Trade Survey (MRTS) sample. All other estimates are from the MRTS sample. (4) GAFO represents firms which specialize in department store types of merchandise and is comprised of furniture & home furnishings (442), electronics & appliances (443), clothing & clothing accessories (448), sporting goods, hobby, book, and music (451), general merchandise (452), office supply, stationery, and gift stores (4532). (5) Estimates include data for leased departments operated within department stores. Data for this line are not included in broader kind-of-business totals. TABLE 1B. ESTIMATED MONTHLY SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--December 2010 Estimates not adjusted for seasonal variations and holiday and trading-day differences and price changes. (In Millions of dollars and Annual Percent Change) 12 month total % Chg. 2010 2010 2010 2009 2009 NAICS(1) Kind of Business 2010 from Dec(2) Nov Oct Dec Nov Code 2009 (a) (p) (r) Retail & food services, total.................... 4,405,172 6.6 442,292 376,564 365,517 408,576 345,700 Total (excl. motor vehicle & parts)............ 3,643,583 5.9 376,676 316,391 302,804 351,276 294,276 Retail ....................................... 3,931,288 7.1 401,696 338,624 324,950 370,345 309,546 GAFO(3).......................................... (*) (*) (*) 105,670 92,062 136,746 100,355 441 Motor vehicle & parts dealers.................... 761,589 10.3 65,616 60,173 62,713 57,300 51,424 4411,4412 Auto & other motor veh. dealers................. 683,359 11.1 59,127 53,690 55,920 51,334 45,672 44111 New car dealers................................ (*) (*) (*) 44,178 45,624 42,689 37,279 4413 Auto parts, acc. & tire stores.................. (*) (*) (*) 6,483 6,793 5,966 5,752 442 Furniture & home furnishings stores.............. 91,544 2.3 9,184 8,113 7,285 8,986 7,862 4421 Furniture stores................................ (*) (*) (*) 4,256 3,950 4,192 4,089 4422 Home furnishings stores......................... (*) (*) (*) 3,857 3,335 4,794 3,773 443 Electronics & appliance stores.................... 102,699 2.6 13,441 9,826 7,559 13,252 9,754 44311,13 Appl., T.V. & camera........................... (*) (*) (*) 7,644 5,797 10,555 7,795 44312 Computer & software stores...................... (*) (*) (*) 2,182 1,762 2,697 1,959 444 Building material & garden eq. & supplies dealers 288,387 6.3 22,658 23,940 24,558 20,228 20,915 4441 Building mat. & supplies dealers................ (*) (*) (*) 19,499 19,839 17,269 18,022 445 Food & beverage stores........................... 589,467 2.4 54,743 49,722 49,466 52,906 48,092 4451 Grocery stores.................................. 525,479 2.3 47,219 44,254 44,068 45,738 42,851 4453 Beer, wine & liquor stores...................... (*) (*) (*) 3,551 3,528 4,583 3,346 446 Health & personal care stores.................... 264,192 3.8 25,539 22,131 22,109 23,820 20,825 44611 Pharmacies & drug stores........................ (*) (*) (*) 18,749 18,681 20,208 17,902 447 Gasoline stations................................ 433,375 16.2 37,710 35,914 37,240 33,599 32,707 448 Clothing & clothing accessories stores........... 219,251 5.1 30,314 20,420 17,753 27,955 18,750 44811 Men's clothing stores........................... (*) (*) (*) 757 714 1,033 689 44812 Women's clothing stores......................... (*) (*) (*) 3,385 3,082 4,149 3,191 44814 Family clothing stores.......................... (*) (*) (*) 8,415 6,984 10,582 7,661 4482 Shoe stores..................................... (*) (*) (*) 2,321 2,189 2,935 2,145 451 Sporting goods, hobby, book & music stores....... 88,154 5.4 12,725 7,930 6,414 11,762 7,004 452 General merchandise stores....................... 610,704 3.0 72,887 56,076 49,652 70,475 53,915 4521 Department stores (ex. L.D.).................... 186,655 -0.8 26,833 18,570 14,515 26,762 18,436 4521 Department stores (incl. L.D.)(4)............... (*) (*) (*) 19,010 14,838 27,375 18,879 4529 Other general merchandise stores................ (*) (*) (*) 37,506 35,137 43,713 35,479 45291 Warehouse clubs & supercenters................. (*) (*) (*) 32,698 30,728 37,941 31,067 45299 All other gen. merchandise stores.............. (*) (*) (*) 4,808 4,409 5,772 4,412 453 Miscellaneous store retailers.................... 120,096 6.8 12,162 10,177 10,704 11,424 9,093 454 Nonstore retailers............................... 361,830 13.5 44,717 34,202 29,497 38,638 29,205 4541 Electronic shopping & mail-order houses......... (*) (*) (*) 26,451 22,288 29,826 22,006 722 Food services & drinking places.................. 473,884 3.1 40,596 37,940 40,567 38,231 36,154 (*) Advance estimates are not available for this kind of business. (NA) Not available (a) Advance estimate (p) Preliminary estimate (r) Revised estimate (1) For a full description of the NAICS codes used in this table, see http://www.census.gov/eos/www/naics (2) Advance estimates are based on early reports obtained from a small sample of firms selected from the larger Monthly Retail Trade Survey (MRTS) sample. All other estimates are from the MRTS sample. (3) GAFO represents firms which specialize in department store types of merchandise and is comprised of furniture & home furnishings (442), electronics & appliances (443), clothing & clothing accessories (448), sporting goods, hobby, book, and music (451), general merchandise (452), office supply, stationery, and gift stores (4532). (4) Estimates include data for leased departments operated within department stores. Data for this line are not included in broader kind-of-business totals. TABLE 2A. ESTIMATED CHANGE IN SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--December 2010 Estimates adjusted for seasonal variations and holiday and trading-day differences, but not for price changes (Estimates are shown as percents and are based on data from the Advance Monthly Retail Trade Survey, Monthly Retail Trade Survey, and administrative records.)(*) Dec Nov 2010 2010 adv. prel. from-- from-- NAICS Kind of Business Nov Dec Oct Nov Code 2010 2009 2010 2009 (p) (r) (r) (r) Retail & food Services, total.................... +0.6 +7.9 +0.8 +7.5 Total (excl. motor vehicle & parts ).......... +0.5 +6.7 +1.0 +6.4 Retail .................................. +0.7 +8.2 +0.9 +7.8 441 Motor vehicle & parts dealers.................... +1.1 +14.2 +0.2 +13.0 4411,4412 Auto & other motor veh. dealers............... +1.1 +14.7 +0.1 +13.4 442 Furniture & home furnishings stores.............. +1.0 +1.4 -0.1 +1.4 443 Electronics & appliance stores................... -0.6 +1.8 -1.2 -0.4 444 Building material & garden eq. & supplies dealers +2.0 +13.1 -1.1 +11.2 445 Food & beverage stores........................... -0.6 +2.7 +0.6 +2.8 4451 Grocery stores.................................. -0.5 +2.7 +0.6 +2.8 446 Health & personal care stores.................... +1.6 +6.5 +0.3 +4.2 447 Gasoline stations................................ +1.6 +10.3 +3.8 +8.9 448 Clothing & clothing accessories stores........... -0.2 +7.4 +2.0 +7.6 451 Sporting goods, hobby, book & music stores........ +0.4 +7.1 +1.4 +10.4 452 General merchandise stores....................... -0.7 +2.8 +1.1 +4.7 4521 Department stores (ex. L.D.).................... -1.9 -1.3 +2.8 +1.5 453 Miscellaneous stores retailers................... -1.3 +6.2 -2.0 +8.3 454 Nonstore retailers............................... +2.6 +15.0 +1.9 +13.7 722 Food services & drinking places.................. +0.2 +5.3 +0.5 +4.5 (p) Preliminary estimate (r) Revised estimate (*) Estimates shown in this table are derived from adjusted estimates provided in Table 1A of this report. TABLE 2B. ESTIMATED CHANGE IN SALES FOR RETAIL AND FOOD SERVICES, BY KIND OF BUSINESS--December 2010 Data not adjusted for seasonal variations and holiday and trading-day differences and price changes. (Estimates are shown as percents and are based on data from the Advance Monthly Retail Trade Survey, Monthly Retail Trade Survey, and administrative records.)(*) Dec Nov 2010 2010 adv. prel. from-- from-- NAICS Kind of Business Nov Dec Oct Nov Code 2010 2009 2010 2009 (p) (r) (r) (r) Retail & food Services, total.................... +17.5 +8.3 +3.0 +8.9 Total (excl. motor vehicle & parts ).......... +19.1 +7.2 +4.5 +7.5 Retail .................................. +18.6 +8.5 +4.2 +9.4 441 Motor vehicle & parts dealers.................... +9.0 +14.5 -4.1 +17.0 4411,4412 Auto & other motor veh. dealers................ +10.1 +15.2 -4.0 +17.6 442 Furniture & home furnishings stores.............. +13.2 +2.2 +11.4 +3.2 443 Electronics & appliance stores................... +36.8 +1.4 +30.0 +0.7 444 Building material & garden eq. & supplies dealers -5.4 +12.0 -2.5 +14.5 445 Food & beverage stores........................... +10.1 +3.5 +0.5 +3.4 4451 Grocery stores.................................. +6.7 +3.2 +0.4 +3.3 446 Health & personal care stores.................... +15.4 +7.2 +0.1 +6.3 447 Gasoline stations................................ +5.0 +12.2 -3.6 +9.8 448 Clothing & clothing accessories stores........... +48.5 +8.4 +15.0 +8.9 451 Sporting goods, hobby, book & music stores........ +60.5 +8.2 +23.6 +13.2 452 General merchandise stores....................... +30.0 +3.4 +12.9 +4.0 4521 Department stores (ex. L.D.).................... +44.5 +0.3 +27.9 +0.7 453 Miscellaneous stores retailers................... +19.5 +6.5 -4.9 +11.9 454 Nonstore retailers............................... +30.7 +15.7 +16.0 +17.1 722 Food services & drinking places.................. +7.0 +6.2 -6.5 +4.9 (p) Preliminary estimate (r) Revised estimate (*) Estimates shown in this table are derived from not adjusted estimates provided in Table 1B of this report. SOURCE: Advance Monthly Sales for Retail Trade and Food Services--DECEMBER 2010 (Press Release available without charge from Public Information Office, Bureau of the Census Washington, D.C. 20233). Survey methodology and measures of sampling variability are documented in the Advance Press Release. Questions concerning this report should be directed to Mr. Timothy Winters (301) 763-2713.